Handle a Price Objection
A buyer thinks your offer is too expensive and is ready to walk away.
Who you face
Maya Chen
Procurement Lead
Guarded, comparing alternatives.
“I've reviewed your proposal. Honestly, the price is hard to justify compared with the alternatives.”
The opening line is fixed. Everything after it depends on what you say.
What you have to get done
- 1Diagnose the real objection
- 2Tie value to an important outcome
- 3Secure a concrete next step
An objective counts only when a judge can quote the line where you hit it. Nothing is credited on impression.
Read first
How to sell to a buyer who has been burned before
Cynical buyers are not closed. They are carrying a specific bad memory, and the pitch that ignores it confirms it.
Why your pitch dies at the objection
The price objection is almost never about price. Sellers who defend the number first lose the room before they find out what it was about.
The rest of this Path